1. Introducing the new product into the market takes place in which stage of the new product development process?
a commercialization
B Test marketing
c Marketing strategy
d Product development
And:a
2. Which of the following is in correct order?
a) Product, Place, Promotion and Price
b) Product, Promotion, Place and Price
c) Product, Price, Promotion and Place
d) Product, Price, Place and Promotion.
Ans:c
3. Which of the demographic variables is not used by marketers for demographic segmentation?
a) Gender,
b) Age,
c) Occupation,
d) Poverty.
Ans:d
4. At which stage of the new product development, the launching of new product will take place –
a) Business analysis,
b) Test marketing,
c) Commercialization,
d) Marketing strategy development.
Ans: c
5. In a company uses its company name for its entire range of products
offered, then it is called:
a) Private branding,
b) Corporate branding,
c) product-line branding,
d) Specific product branding.
Ans:b
6. One-level channel of distribution consists of:-
a) producer-consumer,
b) producer-dealer-consumer,
c) producer-dealer-retailer-consumer,
d) producer-dealer-wholesaler-retailer-consumer.
Ans:a
7. Which of the following is not the element of promotion-mix?
a) Advertising,
b) Place,
c) Personal selling,
d) Publicity.
Ans:b
8. When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers they were using,
Pepsi was using _ .
a Market-skimming pricing
B Market-penetration pricing
c New-product pricing
d Discount pricing
Ans:- b
9. Which is the element of modern marketing?
a) It emphasizes mutually of benefit,
b) It is customer oriented,
c) It is operational,
d) All of the above.
Ans:d
10. On-line marketing includes –
a) Spatiality on on-line marketing,
b) Non intrusiveness of on-line advertising,
c) soft-selling,
d) All of the above.
Ans:d
11. is a period of market acceptance and increasing profits.
a Product development
b Maturity
c Growth
d Introduction
Ans:-c
12. A brand can be a –
a) Product mix,
b) Product feature,
c) Product name,
d) Product utility.
Ans:c
13. Product line covers –
a) Departmental stores,
b) One price retailer,
c) General retailer,
d) all of the above.
Ans:d
14. A brand includes –
a) Combination of name and symbol,
b) Design,
c) Logo or mark,
d) all of the above.
Ans:d
15. As a product reaches its decline stage of the PLC, management may decide to
the product, which means reducing various costs and hoping that sales
a hold up.
b drop
c harvest
d cultivate
Ans:-c
16. ......................... Is a new way of performing the task of marketing, made feasible by the advent of new technology, namely the internet.
a) Rural marketing,
b) On-line marketing,
c) Green marketing,
d) e-marketing.
Ans:b
17. Modern marketing consists of –
a) Marketing and market research,
b) CRM,
c) Supply chain management,
d) all of the above.
Ans:d
18. Market potential is –
a) Sales potential,
b) Industry potential,
c) Company demand potential,
d) None of the above.
Ans:b
19. Which is / are the elements of promotion mix?
a) Public relations,
b) Exhibitions and trade fairs,
c) Personal selling,
d) all of the above.
Ans:d
20. Who among the following has given two basic qualities of a good salesman which are empathy and persuasion?
a)Levitt,
b) Philip Kotler,
c) Cundiff,
d) Govoni.
Ans:b
21. Who quote the statement “Marketing is a human activity directed at satisfying needs and wants through exchange process”?
a) Philip Kotler
b) Hansi LV,
c) Peter F Drucker,
d) D S Pauler.
Ans:a
22. On-line transaction are especially important ..................... for commerce.
a) C 2 C,
b) C 2 B,
c) B 2 B,
d) all of the above.
Ans:c
23. Electronic Commerce –
a) is a term popularized by the advent of commercial services on the internet,
b) includes electronic trading of goods and services,
c) includes electronic funds transfer and data interchange,
d) all of the above.
Ans:d
24. Bread and milk are which kind of products?
a Specialty Products
b Convenience products
c Shopping products
d Unsought products
Ans:- b
25. Marketing philosophy can be best explained as –
a) Creating the market and selling products,
b) Facilitating satisfying exchange relationship with customer, c) Distributing products at the right price to market,
d) Creating demand for profit maximization.
Ans:b
26. Which of the following would be the best illustration of a subculture?
a A religion.
b A group of close friends.
c Your university.
d Your occupation.
Ans:a
27. Which is the task of advertising?
a) Providing information about the product, b) Image building,
c) Behavior reinforcement,
d) all of the above.
Ans:d
28. A change in the minimum drinking age in the UK presents a change in which of the following for Kingfisher beverages?
a) Marketing mix,
b) Marketing environment,
c) Marketing task,
d) Product strategy.
Ans:b
29. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service?
a.Label
b.Co-brand
c.Brand
d.Product
Ans:c
30. AMA stands for –
a) Asian Management Association,
b) American Marketing Association,
c) Asian Marketing Association,
d) All marketing Activities.
Ans:b
31. Which concept of marketing is product-oriented –
a) Modern concept of marketing,
b) Entity concept of marketing,
c) Old concept of marketing,
d) New concept of marketing.
Ans:c
32. The three layers of packaging are:
a.Primary, Secondary & tertiary packaging
b.Primary, Secondary & shipping packaging
c.Shipping, inner & outer packaging
d.None of above
Ans:-b
33. Of the following media, which one is used least frequently by business-to-business marketers?
a) Direct mail,
b) Television,
c) Trade publications,
d) Personal selling.
Ans:b
34. Which of the following factors are used to understand consumer behaviour?
a) Motivation,
b) Attitude and beliefs,
c) Learning,
d) all of the above.
Ans:d
35. A paid form of non-personal communication about a product that is transmitted to a target audience through a mass medium is –
a) Publicity,
b) Sales promotion,
c) Advertising,
d) Personal selling.
Ans:c
36. Which of the following facts is / are true?
a) B 2 C – Business to Consumer,
b) B 2 G – Business to Government
c) C 2 C – Consumer to Consumer,
d) all of the above.
Ans:d
37. The term ‘Marketing Myopia’ was coined by –
a) Philip Kotler,
b) Henry Ford,
c) Theodore Levitt,
d) None of these. Ans:c
38. FAQs stand for –
a) Frequently Asked Questions,
b) Financial Ability Quota,
c) Financial Administered Quotations,
d) None of the above.
Ans:a
39. Techniques of sales promotion are –
a) Free samples ad free offers,
b) Merchandising,
c) Trade credits,
d) all of the above.
Ans:d
40. Prices are kept very high in which pricing policy?
a) Skimming,
b) Penetration,
c) Transfer pricing,
d) Absorption pricing.
Ans:a
41. Product includes –
a) Ideas,
b) Services,
c) Place,
d) all of these.
Ans:d
42. Which of the following is not one of the general pricing approaches?
a.Cost-based
b.Relationship pricing
c.Penetration pricing
d.Value-based
Ans:c
43. Low-interest financing and longer warranties are both examples of .
a.Allowances
b.Promotional pricing
c.Discounts
d.Segmented pricing
Ans:b
44. Which one is not the element of marketing mix?
a) Packaging,
b) Price,
c) Distribution,
d) Quality.
Ans:d
45. Who introduced the 4P’s of marketing mix?
a) Mc Carthy,
b) Philip Kotler,
c) Levitt,
d) Peter F Drucker.
Ans:a
46. pricing is the approach of setting a low initial price in order to attract a large
number of buyers quickly and win a large market share.
a Market-skimming
b Value-based
c Market-penetration
d Leader
And:-c
47. Price of a shoe is Rs. 299. This is an example of ................... pricing.
a) Penetration,
b) Psychological,
c) Cost plus,
d) Skimming.
Ans:b
48. Marketing of anti-cancerous drugs is the example of ................ marketing.
a) Niche,
b) Local,
c) Multilevel,
d) Individual.
Ans:a
49. The product is a bundle of ..................... that a consumer buys. a) Features,
b) Satisfaction,
c) Preferences,
d) Conveniences.
Ans:b
50. In the growth stage of a product life cycle which of the following statements are applicable?
1) There is a rapid increase in sales.
2) Effects of repeat purchasing are seen.
3) Increased competitor activity is found.
4) Profits begin to rise.
5) Good product management is required.
Options
a. 1,2,3,4
b. 1,3,4,5,
c. 1,2,3,4,5,
d. 1,2,3,5,
Ans:-c
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