PERCEPTION

 According to S.P Robbins, “ perception may be defined as a process by which individuals organise and interpret their sensory impressions in order to give meaning to their environment ".

According to kolsa,” perception is selection and organisation of material which stems from the outside environment at one time or the other to provide the meaningful entity we experience."

Features of perception 

1) intellectual process

2) psychological process

3) socially connected

4) culturally influenced 

5) self Fulfilling 

Importance of perception 

1) Helps in understanding Human behaviour

2) Helps in forecasting Behaviour

3) Facilitates needs determination

4) Assists in handling subordinates Effective

FACTORS INFLUENCING PERCEPTION 

There are certain factors that influence an individual’s perception.

1) Internal Factors ( Characteristics of the perceived)

- Needs and Motives :- Need is the feeling of uneasiness when a person desires something or he knows that something is missing in his life.

- Self - concept:- A person’s point of view about his surroundings is influenced by his views about himself.

- Beliefs :-  A person 's ideologies and beliefs have a strong impact on his perception of things.

- Past experience :-good or bad experience influence the way a person observe a present situation 

- Expectations :-expectations play an important role in a person's perception example :- A technical manager does not expect technical information from his non technical staff.

2) External factors ( characteristics of the target or perceived)

-: Size- the size of the perceived stimulus plays a very vital role in attracting the perceiver towards it.

- Intensity :- The degree of intensity is also crucial in perceptual selection that are the higher intensity , higher chances of perceptual selection.

- Status :- the status of the perceiver also influences the perception . employees get more influenced by high status people as compared to low status people.

3) characteristics of situation:- the situation also influences perception-to a great extent .For example the time of viewing an object , the location , light, heat or any kind of situational factors affects a person’s perception.