DIGITAL MARKETING

MEANING AND DEFINITION OF DIGITAL MARKETING 

 

According to Chaffey et al. (2003)Digital marketing includes the use of the internet and related digital technologies to achieve marketing goals.

According to Kotler et al. (2009) Digital marketing is a form of communication and interaction between organizations and their customers through digital channels (internet, email, and others) and digital technologies.

According to Wikipedia Definition - marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium

YOU CAN ALSO READ:- GREEN MARKETING

FEATURES OF DIGITAL MARKETING 

- Identification

- Co-creation

- Instantaneous

- Digital Marketing

- Control

- Interactivity

DIGITAL MARKETING OBJECTIVES

- Product selling

- Increasing App Download

- Seasonal & occasional sales

- Branding

- Lead Generation

- Call Generation

- Traffic Generation

- Event Promotion

DIGITAL MARKETING CHANNELS

- E mail Marketing Delivering branded messages over electronic mail

- Social Media Marketing Two way web internet application which provides the opportunity to the users to produce and share original content with the others users

- Pay per click Advertising Advertising on online -structure thus the advertisers are getting paid for click on their adverts

- Online Advertising Advertisements available and display on internet

- Affiliate Marketing The virtual affiliate market products of an association and getting compensated for referrals

- Search Engine Marketing Marketing which associated with the searches on internet

BENEFITS OF DIGITAL MARKETING

-  Accessing to greater number of customers

-  Identifying and targeting customers easily

-  Globalizing products and service

-  Being accessible 24 hours and 365 days

- Being a source of information

- Saving costs and time

-  Advertising and promoting

- Providing online reservation

DISADVANTAGES OF DIGITAL MARKETING 

-  Alienation of the potential customers

- Costs involved in constructing, maintaining and updating

- Training, lack of knowledge, ignorance

- Security, privacy, and confidentiality

- High competition

-Loss of personal touch

DIFFERENCE BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING