1. Consider a demand curve which takes the form of a straight-line cutting both axes. Elasticity at the mid-point of the line would be
(A) 0
(B) 1.0
(C) 1.5
(D) 2.0
Answer:-(A)
2. Price taker firms
(A) Advertise to increase the demand for their product
(B) Do not advertise, because most advertising is wasteful.
(C) Do not advertise because they can sell as much as they want at the current price.
(D) Who advertise will get more profits than those who do not.
Answer:-
3. OPEC is an example of the type of producer‟s organization known as a
(A) Marketing Board
(B) Producer‘s Co-operative
(C) Trust
(D) Cartel
Answer:-(D)
4. Match the following:
List – I List – II
I. Responsiveness of 1. Income
demand to change in
price elasticity of
demand
II. Responsiveness of 2. Price elasticity
demand to change in Of demand
tastes demand
III. Responsiveness of 3.cross elasticity of
demand to change Demand
in income demand
IV. Responsiveness of 4.taste elasticity
demand to change in
price of related goods
demand Codes:
I II III IV
(A) 1 2 3 4
(B) 4 3 1 2
(C) 3 4 2 1
(D) 2 4 1 3
Answer:- (D)
5. Opportunity costs are also known as (A) Spill-over costs
(B) Money costs
(C) Alternative costs
(D) Sunk costs
Answer:-(C)
6. Employees with high self-esteem set
(A) Higher goals for others
(B) Higher goals for themselves and lower goals for others
(C) Higher goals for themselves
(D) None of the above
Answer:-(D)
7. Need for achievement goes with
(A) F.W. Taylor
(B) Hertzberg
(C) McGregor
(D) McClelland
Answer:-(D)
8. An organizational memory includes the following except
(A) Information that employees possess
(B) Knowledge embedded in the organization‘s systems and structures
(C) Documents
(D) Knowledge that is not documented
Answer:-
9. People should be held accountable for their own behavior, and if holding people accountable for their own behavior entails capital punishment, then so be it. However, no person should be held accountable for behavior of others over which he or she had no control.
Which of the following is the most logical conclusion of the argument above?
(A) People should not be held accountable for the behavior of other people.
(B) People have control over their behavior.
(C) People cannot control the behavior of other people.
(D) Behavior that cannot be controlled should not be punished.
Answer:-
10. Nominal group technique is
(A) a consensus planning tool, generally used by groups to discuss, debate and decide on issues of strength identification, problems and solutions.
(B) a consensus planning tool to arrive at decisions on issues, for instance man- power requirement, by involving group of experts through blind rounds of communication
(C) a majority based decision making tool
(D) None of the above
Answer:-
11. Which pattern reflects a pure executive form of management?
(A) Functional
(B) Line
(C) Line and Staff
(D) Committee
Answer:- (B)
12. “A place for everything, everything in its place” is
(A) American Management
(B) 5s Practice
(C) Peter Principle
(D) A Chinese Practice
Answer:-(B)
13. „Appreciative Enquiry‟ is
(A) Psychological Theory
(B) Training Method
(C) Business etiquette
(D) HR Quality
Answer:-
14. Robert Keplan is associated with
(A) A Benchmark Practice
(B) Balanced Score Card
(C) Kaizen
(D) Quality of Life
Answer:-(B)
15. Strategic Intent of an Organization should clearly spell out
(A) Who we are
(B) Where are we going in the long term
(C) How will we measure the performance
(D) All of the above
Answer:-(D)
16. In an endeavor to maximize corporate value, a finance manager has to factor in the following
(A) Optimization Principle
(B) Risk-return Principle
(C) Marginal Principle
(D) All the above
Answer:-
17. The term financial engineering is related to
(A) Cost of production
(B) Financial restructuring
(C) Product planning
(D) Capital issue
Answer:-
18. Value of the merged firm shall be
(A) Less than the acquired firm
(B) More than the acquirer
(C) Greater than the target and the acquirer
(D) None of the above
Answer:-
19. When borrowing is less than equity, the company is said to be
(A) Trading on equity
(B) Trading on thick equity
(C) Trading on thin equity
(D) None of these
Answer:-
20. Match the following:
List – I
(Types of Debt). List – II (Elements)
I. Secured debt. 1. Mortgage on Assets
II. Unsecured debt 2. Non-mortgage on
Assets
III. Convertible debt 3. Option
IV. Redeemable debt. 4. Payment
Codes:
I II III IV
(A) 1 3 2 4
(B) 2 1 3 4
(C) 3 1 4 2
(D) 1 2 3 4
Answer:-
21. It is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment.
It is known as
(A) Internal Records System
(B) Marketing Intelligence System
(C) Marketing Research System
(D) Marketing Decision Support System
Answer:-(B)
22. Match the List – I with List – II:
List – I. List – II
(Stage of the product
life cycle)
I. Introduction Stage 1. Market
Modification
II. Growth Stage 2. Rapid Skimming
Strategy
III. Maturity Stage 3. Enter New Market
Segments
IV. Decline Stage 4. Continuation Strategy
Codes:
I II III IV
(A) 3 2 4 1
(B) 2 3 1 4
(C) 2 3 4 1
(D) 4 2 1 3
Answer:-(B)
23. It has been described as a cluster of complementary goods and services that are closely related in the minds of consumers but are spread across a diverse set of industries. It is known as
(A) Market Place
(B) Market Space
(C) Meta-Market
(D) Marketing Mix
Answer:-(C)
24. Company‟s ability to provide individually differentiated product for each consumer is called as
(A) Digitalization
(B) Disintermediation
(C) Customerization
(D) Connectivity
Answer:-(C)
25. The qualitative value of an exposure through a given medium is related to
(A) Reach
(B) Frequency
(C) Impact
(D) All of the above
Answer:-(A)
26. When work stations are arranged according to the progressive steps by which the product is produced, it is called
(A) Functional layout
(B) Process layout
(C) Job shop layout
(D) Product layout
Answer:-
27. If for a demand process suited to a = 0.1 we try to fit a forecasting procedure with a = 0.3, the forecast will
(A) Show large swings up and down
(B) Follow the demand better, consequently reducing forecast errors
(C) Show a pronounced behavior
(D) None of the above
Answer:-
28. CRAFT considers exchanges of locations for those departments which
(A) Have the same area
(B) Have a common border
(C) Either (A) or (B)
(D) Have same costs per unit of distance
Answer:-
29. If the ordering costs are over-estimated by 50 percent and carrying costs are under-estimated by 50 percent, the total annual cost will exceed the optimum cost by
(A) 73.2 per cent
(B) 50 per cent
(C) 0 per cent
(D) 150 per cent
Answer:-
30. PERT/CPM network analysis can be used for
(A) Project appraisal
(B) Project implementation
(C) Project monitoring and control
(D) All of the above
Answer:- (C)
31. If P (A) =2/3, P (B) =1/2, P (A/B) =1/3, then the value of P(B/A) is
(A) 1/2
(B) 1/3
(C) 1/4
(D) 1/5
Answer:-
32. The level of significance is the probability of committing the
(A) Type I error
(B) Type II error
(C) Standard error
(D) Probable error
Answer:(A)
33. The two lines of regression are 3x + 2y = 26 and 6x + y = 31 then the mean of x is
(A) 3
(B) 4
(C) 6
(D) 7
Answer:-(B)
34. For which distribution(s) Mean and Median are equal?
(i) Binomial Distribution;
(ii) Poisson Distribution;
(iii) Exponential Distribution; or
(iv) Normal Distribution
Codes:
(A) (i)
(B) (ii)
(C) (i) & (iii)
(D) (ii) & (iv)
Answer:-(A)
35. The type of transmission channel which can transmit data in one direction only is known as
(A) Simplex
(B) Half Duplex
(C) Full Duplex
(D) Half Simplex
Answer:-(A)
36. Eliminate – reduce – raise – create grid is germane to
(A) Competitive Strategy
(B) Blue Ocean Strategy
(C) Red Ocean Strategy
(D) None of the above
Answer:-(B)
37. Match the following: List – I List – II
I. Ans off. 1.Case competency
II. C.K. Prahlad. 2. Management by
Objectives
III. Peter F. Drucker. 3. Cascade Approach
IV. Alfred Chandler Strategy 4. Structure
Followers
Codes:
I II III IV
(A) 1 3 2 4
(B) 2 3 1 4
(C) 3 1 2 4
(D) 4 2 3 1
Answer:-(C)
38. Growth strategy requires that a firm should
(A) Realign its product market environment
(B) Acquire new firm
(C) Go for new product development
(D) Expand the market
Answer:-
39. Michael Porter‟s five forces model belongs to
(A) Planning School
(B) Positioning School
(C) Cognitive School
(D) Competitive Strategy School
Answer:-(D)
40. The theory of business of an organization is embodied in
(A) Vision
(B) Mission Statement
(C) Objectives
(D) Policies
41. Service Sector is also called
(A) Primary Sector
(B) Secondary Sector
(C) Tertiary Sector
(D) None of the above
Answer:-(C)
42. The definition of Micro, Small and Medium Enterprises (MSMEs) in India is based on
(A) Total Sales of the Unit
(B) Investment in machines and equipments
(C) Market coverage
(D) Export capacity
Answer:-
43. Which one of the following agencies has the power to declare any industrial unit as a potentially sick unit?
(A) BIFR
(B) IRCI
(C) SIDBI
(D) FICCI
Answer:-(A)
44. The headquarters of the SIDBI is in
(A) Mumbai
(B) Lucknow
(C) New Delhi
(D) Hyderabad
Answer:-(B)
45. In MSMED Act, 2006, the investment limit for Micro, Small and Medium
Enterprises have been prescribed as
(A) Rs10 lakhs, Rs5 crores and Rs10 crores (B) Rs5 lakhs, Rs1 crore and Rs10 crores
(C) Rs5 lakhs, Rs1 crore and Rs5 crores
(D) Rs10 lakhs, Rs10 crores and Rs15 crores
Answer:-
46. The study of moral principles or values that determine whether actions are right or wrong and outcomes are good or bad refers to following:
(A) Quality
(b) Ethics
(C) Opinions
(D) controls)
Answer:-
47. Match List – I with List – II: List – IList – II
(Terms relating to Ethics) Ethics)
(Conceptual)
I. Ethical Climate 1. Each society‟s view of ethics must be considered legitimate and ethical
II. Ethical Relativism 2. There are basic moral principles that transcend cultural and political boundaries
III. Ethical Universalism 3. People pick-up subtle hints and clues that tell them what behavior is approved and what is forbidden.
IV. Ethical Convergence. 4. There are growing pressures on international business to follow the same rules in managing ethical behavior and social responsibility
Codes:
I II III IV
(A) 3 1 2 4
(B) 1 3 2 4
(C) 1 4 3 2
(D) 4 1 2 3
Answer:-
48. An organization‟s moral obligation toward all of its stakeholders is referred as following:
(A) Value in workplace
(B) Corporate social responsibility
(C) Ethical behavior
(D) Professionalism
Answer:-
49. is the manager‟s dilemma when he has to decide on the commercial proposal submitted by his son.
(A) Favouritism
(B) Moral Dilemma
(C) Conflict of Interest
(D) None of the above
Answer:-(B)
50. “Make use of paper bags instead of plastic bags.” It is related to
(A) Environmental Ethics
(B) Green Marketing
(C) Socially Responsible Marketing
(D) Social Marketing
Answer:-(A)
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