1. Which one of the following components is not the part of broad marketing environment?
(1) Technological environment
(2) Task environment
(3) Demographic environment
(4) Natural environment
Answer: (2)
2 .The Coco Cola Company markets a wide range of different beverage products including bottled water, soft-drinks, juices and sports drinks. Each product appeals to a different segment. This is an example of which type of market offering?
(1) Differentiated marketing
(2) Target marketing
(3) Undifferentiated marketing
(4) Intensified marketing
Answer: (1)
3.Temporarily reducing prices to increase shortrun sales is an example of which one of the following?
(1) Segmented pricing
(2) Promotional pricing
(3) Dynamic pricing
(4) Geographical pricing
Answer: (2)
4.Match the items of List – I with the items of List – II and indicate the code of correct matching: List – I List – II
a. Brand elements i. The marketer’s vision of what the brand must be and do for consumers.
b. Brand line ii. All products, original as well as line and category extensions, sold under a particular brand name.
c. Brand personality iii. Those trademarkable devices that serve to identify and differentiate the brand.
d. Brand promise iv. The specific mix of human traits that may be attributed to a particular brand.
Codes: a b c d
(1) iii ii iv i
(2) i ii iii iv
(3) iii i iv ii
(4) iv iii ii i
Answer: (1)
5. Statement – I: In developing advertising programme marketing managers must always start by identifying the target market and buyer motives.
Statement – II: A company may run multiple ad campaigns at the same time, each emphasizing different aspects of its brand and service.
(1) Only Statement – I is correct.
(2) Only Statement – II is correct.
(3) Both Statements – I and II are correct.
(4) Both Statements – I and II are incorrect.
Answer: (3)
6 Match the items of List – I with List – II and identify the code of correct matching: List – I List – II
a. Consistent actions one time i. A perspective
b. It reflects the decision of the firm to offer
particular products or services in particular markets. ii. A ploy
c. A manoeuvre intended to outwit competitor iii. A position
d. A view of what the organization is to become iv. A pattern
Codes: a b c d
(1) iv iii i ii
(2) iv i ii iii
(3) iv iii ii i
(4) iii iv ii i
Answer: (3)
7 Match the items of List – I with the items of List – II and select the code of correct matching:
List – I List – II
a. Core benefit i. Bed, bathroom, towel, desk and closet
b. Basic product ii. Clean bed sheet
c. Expected product iii. Rest and sleep
Codes: a b c
(1) i ii iii
2) iii ii i
(3) iii i ii
(4) ii i iii
Answer: (3)
(8) Changes in the population characteristics such as age, gender, race, marital status, income and education are the examples of:
(A) Geographic characteristics
(B) psychographic characteristic
(C) Cultural characteristics
(D) demographic characteristics
Answer (D)
9.Which of the following is not constituent of promotion-mix:
(A) Advertising
(B) Direct marketing
(C)Sales promotion
(D)Publicity
Answer (D)
10. Which of the following factors does not influence the pricing strategy of a firm?
(1) Market
(2) Competition
(3) Cost
(4) R &D
Answer (4)
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11. Who coined the term Marketing Myopia?
(1) Peter Drucker
(2) Stanton
(3) Philip Kotler
(4)Theodore Levitt
Answer (4)
12.In the diffusion of innovation who are the people not willing to try out the product?
(A) Innovators
(B) Progressive people
(C) Early adopters
(D) early majority
Answer (A)
13. Which of the following is not a variable for segmenting the market?
(A) Sex
(B) Age
(C) Income
(D) Sales
Answer (D)
14.At which stage of new product development process, the launching of new product will take place:
A) Concept development
(B) Marketing strategy development
(C) Test marketing
(D) Commercialization
Answer (C)
15. Who coined the term 4 Ps?
(A) Philip Kotler
(B) Stanton
(C) Peter Drucker
(D) McCarthy
Answer (D)
16. In the buying decision process, what is the term used for a person who first suggests buying the product?
(A) Consumer
(B) Decider
(C) Initiator
(D) Influencer
Answer(C)
17. Which of the following is in order?
Product, place, price and promotion.
Price, product, promotion and place.
Promotion, place, product and price.
Product, price, place and promotion.
Answer (D)
18. Which of the demographic variable is not used by marketers for demographic segmentation?
(A) Income
(B) Gender
(C) Family life cycle
(D) Poverty
Answer(D)
19. Which of the following indicates the distinction between Advertising and Publicity?
(1)Advertising is expensive, publicity is less expensive.
(2) Advertising is through T.V., publicity is through print media.
(3) Advertising is a paid form of communication;Publicity is not a paid form of communication.
(4) Advertising is through film stars, Publicity is through cricketers.
Answer(3)
20. Which of the following order about product life cycle is correct?
(1) Introduction, Maturity, growth and decline.
(2) Introduction, growth, maturity and decline.
(3) Introduction, decline, maturity and growth.
(4) Growth, maturity, decline and introduction.
Answer (2)
21.Companies that attack other firms including market leader in an attempt to build market share are called
(A) Market followers
(B) Market challengers
(C) Market penetrators
(D) Market Nichers
Answer (C)
22. In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
(A) Introduction
(B) Growth
(C) Maturity
(D) Decline
Answer (D)
23. Which of the following is the best technique to manage the existing products?
(1) Ansoff Matrix
(2) Balanced score card
(3) BCG Matrix
(4) Product life cycle analysis
Answer (3)
24. Which of the following is not a stage in the new product development?
(1) Generation of ideas
(2) Business analysis
(3) Market segmentation
(4) Test marketing
Answer (3)
25.Industrial marketing involves
(1) Business to Business
(2) Business to Customer
(3) Customer to Customer
(4) Retailer to Consumer
Answer (1)
26. Which of the demographic variables is not used by marketers for demographic segmentation?
(A) Gender
(B) Age
(C) Occupation
(D) Poverty
Answer(D)
27. At which stage of the new product development, the launching of new product will take place
(1) Business Analysis
(2) Test Marketing
(3) Commercialization
(4) Marketing strategy Development
Answer(3)
28.If a company uses its company name for its entire range of products offered, then it is called
(1)Private branding
(2) Corporate branding
(3) Product-line branding
(4) Specific product branding
Answer (2)
29.One-level channel of distribution consists of
(1) Producer – consumer
(2) Producer – dealer – consumer
(3) Producer – dealer – retailer – consumer
(4) Producer – dealer – wholesaler – retailer – consumer
Answer (2)
30. Which of the following is not included in 7 P‟s of services marketing?
(A) Process
(B) People
(C) Pricing
(D) Public relations
Answer (D)
31. A diverse collection of incentive tools designed to stimulate quicker buying of a particular product or service by consumers or the trade is known as
(1) Advertising
(2) Personal selling
(3) Publicity
(4) Sales promotion
32. Which of the following is not the element of promotion-mix?
(1) Advertising
(2) Place
(3) Personal selling
(4) Publicity
Answer (2)
33. It refers to the total number of items in the Product Mix. It is known as following.
(1) The width of product mix
(2) The length of product mix
(3) The depth of product mix
(4) The consistency of product mix
Answer (2)
34.Given below are two statements, one labeled as Assertion (A), and the other labeled as Reason (R). State the correct answer from code given below.
Assertion (A): Pure-click companies can be search engines, Internet service providers, commerce sites, transaction sites, content sites and enabler sites.
Reason (R): Pure-click companies are those companies that have launched a website without any previous existence as a firm.
Code:
(1) (A) is correct, but (R) is wrong.
(2) Both (A) and (R) are correct.
(3) (A) is wrong, but (R) is correct.
(4) Both (A) and (R) are wrong.
Answer(2)
35. It has been described as a cluster of complementary goods and services that are closely related in the minds of consumers but are spread across a diverse set of industries. It is known as
(1) Market Place
(2) Market Space
(3) Meta-Market
(4) Marketing Mix
Answer (3)
36. Company‟s ability to provide individually differentiated product for each consumer is called as
1. Digitalization
2. Disintermediation
3. Customerization
4. Connectivity
Answer (4)
37. Which of the following is not included in 7 P‟s of services marketing?
1. People
2. Process
3. Physical evidence
4.Marketing plan
Answer (4)
38. It is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment.
It is known as
1. Internal Records System
2. Marketing Intelligence System
3. Marketing Research System
4. Marketing Decision Support System
Answer (2)
39. Which of the following statement is true?
(1) The essence of marketing is a transaction of an exchange.
(2) Marketing–orientation is philosophy, which has to pervade the organizationstructure
(3) Marketing is also a managerial function involving analysis, planning and control marketing activities in an organization
(4) All of the above
Answer (4)
40. A marketing plan is composed of three basic components, namely
1. Objectives
2. Policies
3. Program
4. Procedure
5. Hints
6. Decision
7. Command
8. Periodic
9. Diversity
1. 1, 2 and 3 only
2. 6, 7 and 8 only
3. 5, 7 and 9 only
4. 2, 3 and 9 only
Answer (1)
41. Which of the following is not the stage of new product development?
(1) Idea Generation
(2) Business Analysis
(3) Test Marketing
(4) Market Segmentation
Answer (4)
42. Marketing research does not normally
(1) Gather environmental information
(2) Provide a continuous source of information
(3) Relate to all aspects of marketing operations
(4) Describe the current situation
Answer (2)
43. Marketing is a human activity directed at satisfying needs and wants through Exchange process‟; is the statement of
1. Cundiff ad Still
2. Kenneth Andrews
3. Philip Kotler
4. Kishwar S. Kan
Answer (3)
44. Promotion mix includes
1. Advertising, publicity, personal selling and sales promotion
2. Physical attributes, brand, package and product life cycle
3. Brand name, product benefits, delivery and credit
4. Transportation, material handling, packaging and customer service
Answer (1)
45.Which of the following is not the stage of product life cycle?
1. Introduction
2. Growth
3. Market segmentation
4. Decline
Answer 3.
46. Which is the basic form of Innovation?
1. Introduction of novel production process
2. Improvement and development of existing process
3. Improvement and development of existing firm
4. All of the above
Answer (4)
47. The scientific system of collecting and analysis of data pertaining to market is known as
1. Production Research
2. Advertising Research
3. Marketing Research
4. None of the above
Answer (3)
48. Two statements are given below:
Statement – I: Product concept of marketing holds that consumers would favor those products that are available and highly affordable.
Statement – II: Production concept of marketing holds that consumers would not buy enough of the company‟s product unless the company undertakes a substantial promotional effort.
Choose the correct option from the four options given below:
1. Statement I is correct and II is wrong.
2. Statement II is correct and I is wrong.
3. Both statements are correct.
4. Both statements are wrong.
Answer 4)
49. Which of the following combination, according to hierarchy of effects model is correct?
1. Awareness – Liking – Knowledge – Conviction – Preference – Purchase.
2. Awareness – Knowledge – Liking – Preference – Conviction – Purchase.
3. Awareness – Liking – Knowledge – Conviction – Purchase – Preference
4. Awareness – Preference – Knowledge – Liking – Preference – Purchase.
Answer (2)
50. To remain dominant, a market leader looks for
1. Ways to expand total market demand
2. Attempting to protect its current share
3. Increasing its market share
4. all of the above
Answer 4
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