UNIVERSITY GRANTS COMMISSION NET BUREAU NET SYLLABUS Subject : Management Code No. : 17 

Unit – I 

Management – Concept, Process, Theories and Approaches, Management Roles and Skills 

Functions – Planning, Organizing, Staffing, Coordinating and Controlling. Communication – Types, Process and Barriers.

 Decision Making – Concept, Process, Techniques and Tools 

Organisation Structure and Design – Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control

 Managerial Economics – Concept & Importance Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting

 Market Structures – Market Classification & Price Determination

 National Income – Concept, Types 

 Measurement Inflation – Concept, Types

 Measurement Business Ethics & CSR 

Ethical Issues & Dilemma Corporate Governance 

Value Based Organisation 

Unit – II 

Organisational Behaviour – Significance & Theories

 Individual Behaviour – Personality, Perception, Values, Attitude, Learning and Motivation 

Group  Behaviour – Team Building, Leadership, Group Dynamics Interpersonal Behaviour & Transactional Analysis 

Organizational Culture & Climate Work Force Diversity & Cross Culture Organisational Behaviour 

Emotions and Stress Management Organisational Justice and Whistle Blowing Human Resource 

Management – Concept, Perspectives, Influences and Recent Trends Human Resource Planning, 

Recruitment and Selection, Induction, Training and Development Job Analysis, Job Evaluation and Compensation Management 

Unit – III 

Strategic Role of Human Resource Management Competency Mapping & Balanced Scoreboard 

Career Planning and Development Performance Management and Appraisal Organization Development,

 Change & OD Interventions Talent Management & Skill Development Employee Engagement & Work Life Balance

 Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security Trade Union & Collective Bargaining 

International Human Resource Management – HR Challenge of International Business 

Green HRM 

Unit– IV 

Accounting Principles and Standards, Preparation of Financial Statements 

Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis Standard Costing & Variance Analysis

 Financial Management, Concept & Functions

 Capital Structure – Theories, Cost of Capital, Sources and Finance Budgeting and Budgetary Control, Types and Process, Zero base Budgeting

 Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level. 

Unit –V 

Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns; 

Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods; Risk and Uncertainly 

Analysis Dividend – Theories and Determination Mergers and Acquisition 

 Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover Portfolio Management – CAPM, APT

 Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts 

Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring 

International Financial Management, Foreign exchange market 

Unit - VI 

Strategic Management – Concept, Process, Decision & Types

 Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis 

Resource Based Approach, Value Chain Analysis 

Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, 

Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix 

Strategy Implementation – Challenges of Change,

 Developing Programs Mckinsey 7s 

Framework Marketing – Concept, Orientation, Trends and Tasks,

 Customer Value and Satisfaction Market Segmentation, Positioning and Targeting Product and Pricing Decision 

 Product Mix, Product Life Cycle, New Product development,

 Pricing – Types and Strategies Place and

 promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion 

Unit –VII 

Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour 

Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty

 Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling 

 Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms 

Customer Relationship Marketing – Relationship Building, Strategies, Values and Process Retail 

Marketing – Recent Trends in India, Types of Retail Outlets.

 Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and 

Green Marketing International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets

 Unit –VIII

 Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, 

Probability Distribution – Binominal, Poison, Normal and Exponential Data Collection & Questionnaire Design

 Sampling – Concept, Process and Techniques 

Hypothesis Testing – Procedure; T, Z, F, Chi-square tests

 Correlation and Regression Analysis 

Operations Management – Role and Scope Facility Location and Layout – Site Selection and Analysis, 

Layout – Design and Process 

Enterprise Resource Planning – ERP Modules, ERP implementation 

Scheduling; Loading, Sequencing and Monitoring Quality Management and Statistical Quality Control, Quality Circles, 

Total Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards 

Operation Research – Transportation, Queuing Decision Theory, PERT / CPM

 Unit –IX 

International Business – Managing Business in Globalization Era; Theories of International Trade; Balance of payment 

 Foreign Direct Investment – Benefits and Costs Multilateral regulation of Trade and Investment under WTO International Trade Procedures and Documentation; EXIM Policies 

Role of International Financial Institutions – IMF and World Bank Information Technology 

 Use of Computers in Management Applications;

 MIS, DSS Artificial Intelligence and Big Data Data Warehousing, Data Mining and Knowledge 

Management – Concepts Managing Technological Change 

Unit – X

 Entrepreneurship Development – Concept, Types, Theories and Process, Developing Entrepreneurial Competencies

 Intrapreneurship – Concept and Process Women Entrepreneurship and Rural Entrepreneurship 

Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas Business Plan 

 Feasibility Analysis – Concept and Process of Technical, Market and Financial Analysis Micro and Small Scale Industries in India; 

Role of Government in Promoting SSI Sickness in Small Industries – 

Reasons and Rehabilitation Institutional Finance to Small Industries – Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.